There has been a paradigm shift in the way consumers prefer information exchange with businesses. Conversational nature has taken over singular notification nature of messaging. Synapse mobile messaging platform is a result of these changing sensitivities between enterprises and consumers.

#### Modular Architecture

Synapse’s highly modular architecture offers ample flexibility and agility to upgrade & extend the platform’s inherent functionality to keep pace with organizational needs.

#### Multichannel

Create an enriching communications ecosystem for users by offering the entire spectrum of messaging channels – SMS, Push notifications, Voice...

#### Database compatibility

Synapse supports compatibility to major databases like MS SQL, MySQL, Oracle, IBM DB2.

#### Middleware Compatibility

Our platform supports standard industry middleware components allowing easy and seamless integration with enterprise applications across industry verticals.

#### Easy, in-depth administration

Effortless and hassle-free administration driven by smartly defining role based access to user’s assigned features, available actions and interfaces.

#### Security & Compliance

Our platform’s end-to-end secure communications is driven by highly robust and secure protocols adhering to latest industry standards.

#### Adaptive Routing

Synapse allows you to make an informed, intelligent and real time decision on determining the channel and route for messaging.

#### Analytics

Study, query the statistics of messages being processed, across a range of different parameters.

### Modular Architecture

#### Synapse’s highly modular architecture offers ample flexibility and agility to upgrade & extend the platform’s inherent functionality to keep pace with organizational needs.

Built with discrete and scalable modules, our modular architecture offer high cost effectiveness and flexibility in design & solutioning. Synapse can adapt to the needs of an organization with its plug-n-play components by enabling quick and easy system upgrades - all this with having near zero downtime.
Our engine can be coupled with any functional module to enable Push & Pull messaging and integrations. As the organization grows, it can use the API Manager for systems integrations with Synapse.
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### Multichannel

#### Create an enriching communications ecosystem for users by offering the entire spectrum of messaging channels – SMS, Push notifications, Voice...

Prioritize messages based on the message type, content, importance and type of channel used. Synapse takes into consideration End Users’ varied channel preferences in receiving messages - send location based Push notification, marketing or OTP over SMS, rich media content over chat Apps.
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### Database compatibility

#### Every Enterprise has its own way of storing and accessing data.

Synapse effortlessly integrates with all kinds of databases like MS SQL, MySQL, Oracle, IBM DB2 - On Premise or through APIs for a Hosted solution. Synapse can either access direct content or can trigger queries from the given content to formulate the end message required over batch processing or continuous real time data processing.
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### Middleware Compatibility

#### Our platform supports standard industry middleware components allowing easy and seamless integration with enterprise applications across industry verticals.

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### Easy, in-depth administration

#### Effortless and hassle-free administration driven by smartly defining role based access to user’s assigned features, available actions and interfaces.

Synapse Administration module allows Master user to create role based users and allow access to the services based on predefined criteria. Administrators can define maker-checker rules to campaign managers and other messaging Templates. Monitor overall activity of the communication channel from Login details to stepwise activities performed. System performance monitoring systems and automatic alerting systems for network connectivity helps keeping track of the connections, throughputs and latency ensuring high performance of the channel.
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### Security & Compliance

#### Our platform’s end-to-end secure communications is driven by highly robust and secure protocols adhering to latest industry standards.

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### Adaptive Routing

#### Synapse allows you to make an informed, intelligent and real time decision on determining the channel and route for messaging.

Smart use of algorithms.
Determine best performing route using algorithms in real time. Deliver the message based on the success rate, bandwidth and delivery quality of the route.
Increase message conversion rates.
Increase deliverability and reduce latency to improve conversion rates through intelligent routing.
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### Analytics

Identifying trends and making informed business decisions based on data driven insights is crucial keep delivering better offerings and experiences to your customers.
Vectramind’s Synapse platform enables you to study, query the statistics of messages being processed, across a range of different parameters.

#### In-depth analytical insights

Perform a variety of querying options across a range of parameters like content matter, time stamp, message status, statistical counts ….. and a lot more.
Moreover, data export options into spreadsheets enables you to further study using custom analytical techniques.

#### Easy Administration

Use custom graphical dashboards to administer and monitor messages being processed. You can even compare different variables across benchmarks graphically.
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